此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。PAGEPAGE20英语词汇-广告术语篇一：广告词汇中英文对照广告术语中英文对照aaa（美国广告院校协会）americanacademyofadvertisingaaaa,4a’s(美国广告代理商协会)americanassociationofadvertisingagenciesabc(广告发行量稽查会)auditbureauofcirculationsama(美国市场营销协会)americanmarketingassociationaio(行为、兴趣、观点数据库)activity,interesting,opinioniaa(国际广告协会)internationaladvertisingassociationpop广告pointofpurchasesswot分析、优劣势分析strength,weakness,opportunity,threat案头研究deskresearch版权copyright包装package保存率keepingrate报价quotation,costestimate备忘录memo边际效用marginalutility标题headline标志logo,mark草稿rough草图sketch插图illustration差异性（策略）differentiation蒙太奇montage免费赠品giveaway命名naming模仿copy模型model,pattern目标对象targetaudience尼尔逊电视调查报告nielsentelevisionindex频率frequency品牌brand品牌策略brandstrategy品牌个性（人格化）brandpersonality品牌购买趋势brandmomentum品牌管家brandsteward品牌经理brandmanager品牌联想brandlinkage品牌识别brandidentity产品核心概念productconcept产品名称测试nametest产品效用benefit产品形象productimage产品原型productprototype产品原型测试prototypetest产品周期productlife-cycle产品属性productattribute陈列display冲击力impact出口广告exportadvertising创意creative创意草图ideasketch创意策略creativestrategy创意概念creativeconcept创意提案creativepresentation创意总监creativedirector(cd)从众follow促销活动promotion打样colorproof打字照排typesetting代理商agent导演director到达率reach到达频率frequency第一知名度topofmind(tom)点子idea电话调查telephoneinterview电视媒体tvmedia调查员interviewer定量研究quantitativeresearch定位positioning定性研究qualityresearch动画animation动机motivation,motion动机分析motivationanalysis动机强度motivationintension独家赞助sponsoredevent独特销售理论uniquesellingproposition(usp)发行量circulation菲林，胶片film分类广告classifiedadvertising分散式媒体组合assortedmediamix分色colorseparation分销distribution风险知觉perceivedrisk服务质量servequality负片negative覆盖率coverage概念concept概念测试concepttest感觉sense个人收视率personalaudiencerating个性，性格personality工作进度报告公共关系publicrelations购买purchase,buy购买后分析post-buy-analysis购买环境shoppingenvironment购买决策purchasedecision购买决定因子购买率purchaserate购买模型purchasemodel购买频率purchasefrequency购买者buyer购买周期purchaseperiod购买准备