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贝恩咨询行业分析-overviewonanalysis1.ppt

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APrimeronAnalysisOverviewConfidentialDocumentTABLEOFCONTENTSLOGICANDANALYSISCRITICALTOSTRATEGYDEVELOPMENTANALYSISISMORETHANNUMBERCRUNCHINGANALYTICALBIASCREATIVITYANDANALYTICALPERSEVERANCEAREIMPORTANTTRAITSFORSUPERIORANALYSTSWHERETHISPRIMERFITSDON’TLIMITYOURSELFTOTHESETOOLSTABLEOFCONTENTSRELATIONSHIPSHAVEMOSTIMPACTWHENDISPLAYEDVISUALLYCHOOSEGRAPHSCALETHOUGHTFULLYLINEARVS.LOGDATARELATIONSHIPDETERMINESSELECTIONOFSCALEThreeScalesMostCommonWHENSHOULDALINEARGRAPHBEUSED?WHENSHOULDASEMI-LOGPLOTBEUSED?WHENSHOULDALOG-LOGPLOTBEUSED?CIRCLEORBUBBLECHARTSOFTENUSEDTOSHOWATHIRDDIMENSIONBUBBLECHARTEXAMPLECategoryGrowthVersusGrossMarginVersusSizeTABLEOFCONTENTSDEFLATORSCORRECTEFFECTSOFINFLATIONConvertsVariablesfrom“Nominal”to“Real”SELECTAPPROPRIATEDEFLATORDEPENDINGONTHEQUESTIONYOU’RETRYINGTOANSWERBECAREFULWHENMIXINGEXCHANGERATESANDINFLATIONACROSSCOUNTRIESEXAMPLE:ANINTEGRATEDCIRCUITMANUFACTURERTABLEOFCONTENTSREGRESSIONANALYSISISAPOWERFULTOOLFORUNDERSTANDINGRELATIONSHIPBETWEENTWOORMOREVARIABLESANYRELATIONSHIPBETWEENVARIABLESXANDY?REGRESSIONANALYSISANSWERSTHESEQUESTIONSWHATISRELATIONSHIPBETWEENXANDY?HOWSTRONGISRELATIONSHIP?HOWWELLDOESMYMODELWORKOVERALL?USEMULTIPLEREGRESSIONTOSORTOUTEFFECTSOFSEVERALINFLUENCESMULTIPLEREGRESSIONCANENHANCEPREDICTIVEABILITYOTHERREGRESSIONEXAMPLESQUESTIONSTOASKBEFORERUNNINGAREGRESSIONTABLEOFCONTENTSDefinerelevantcompetitiveenvironmentBasisofadvantage(profitlevers)Relativestrengths/weaknessesofcompetitorsBarriertonewcompetitorsEffectofchangesovertime(technology,scale)Predicteffectofonefirm’sactionsonCompetitors(shortterm,reaction)ProfitandcashflowofclientNotCostsystemsCorrectingaveragecostingforitsownsakeWHICHCOSTS?INMOSTSUPPLYSIDEANALYSIS,FIRSTLAYOUTTHECLIENT’SCOSTSTRUCTUREFocusonKeyCostElementsCOSTDATACANBEFOUNDINCLIENTACCOUNTINGSYSTEMS......BUTOFTENREQUIRESRECASTINGMANYVARIABLESAFFECTCOSTSTABLEOFCONTENTSDESIGNDIFFERENCESCANBEAMAJORDRIVEROFPRODUCTCOSTDIFFERENCESFIRSTSTEPISTOIDENTIFYDESIGNDIFFERENCES-1Example:DesignAnalysis—TorqueConvertersFIRS