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编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第PAGE21页共NUMPAGES21页第PAGE\*MERGEFORMAT21页共NUMPAGES\*MERGEFORMAT21页Topic:theeconomyhotelmarketingstrategyresearchName:HaoYutingClass:classtwoNo:200890602208Date:2010/6/28Abstract………………………………………………………………3一：Thecurrentsituationofdomesticeconomyhotelanditsdevelopmentsignificance…………………………………………4theconceptofeconomyhotel…………………………………4comparebetweeneconomyhotelsandtraditionalhotels……6thebasicsituationofdomesticeconomyhotel………………6thedevelopmentprospectsofdomesticeconomyhotel……7二:theproblemsofdomesticeconomyhotel’smarketstrategy………………………………………………………………8theself-quality’sproblemofeconomyhotel’soperator……8themistakesofdomesticeconomyhotel’smarketstrategy…8三：themarketstrategyofdomesticeconomyhotel………9ColorMarketing……………………………………………………9CultureMarketing…………………………………………………12ExperienceMarketing……………………………………………14EmotionMarketing………………………………………………16四:TheConclusion…………………………………………………19五：Reference………………………………………………………20AbstractAsanewhotelindustryinourcountry,economyhotelhasbeenenjoyingrapiddevelopmentinrecentyears.Theeconomyhotelmarketisfullofvariousbrandsandisinincreasingcompetition.Thedomesticeconomyhotelhasenteredintoabrandnewtransition.Tobeoutstandingortobeobsolete,itdependsonthestudyandemploymentofmarketingstrategy.Thedevelopmentexperiencesofbothdomesticandoverseaeconomyhotelsandthemarketingstrategywhichsuitstoournationalsituationhavebecomethebreakthroughpointofthefurtherdevelopmentofdomesticeconomyhotel.Theeconomyhotelmarketingstrategiesinclude,colormarketing,culturemarketing,experiencemarketingandemotionmarketing.Thispaperistostudytheemploymentoftheabovemarketingstrategies,soastoachievethemaximumutility,thatis,toimprovetheeconomyhotelenterprisevalueandmeetthedevelopmenttrendinthehotelindustry.KeyWords:EconomyHotel;ColorMarketing;CultureMarketing;ExperienceMarketing;EmotionMarketing一：Thecurrentsituationofdomesticeconomyhotelanditsdevelopmentsignificance：theconceptofeconomyhotelEconomyHotels,
