PAGEPAGE5Unit3:Lexicalcultureconnotations3.1.Animals;3.2.Plants;3.3.Colours;3.4.Numbersandothers3.5.TranslationproblemsDenotation:Denotationreferstotheliteralmeaningofaword,the"dictionarydefinition."Forexample,ifyoulookupthewordsnakeinadictionary,youwilldiscoverthatoneofitsdenotativemeaningsis“ascaly,legless,sometimesvenomousreptilehavingalongbodyandfoundinmosttropicalandtemperateregions."Connotation:Connotation,ontheotherhand,referstotheassociationsthatareconnectedtoacertainwordortheemotionalsuggestionsrelatedtothatword.Theconnotationsforthewordsnakecouldincludeevilordanger.Generallytheconnotativemeaningsofawordexisttogetherwiththedenotativemeanings.Case1:KingLongandGoldenDragon,whichismorecompetitiveininternationalmarkets?Why?3.1Animals3.1.1ChinesefavorableandEnglishunfavorablewww.birder8.com3.1.1.1dragonInEnglish,dragonisderivedfromGreek“drakon”meaning“tolookat”，“towatchandtoflash”.Adragonisafabulouswingedcrocodile,usuallyrepresentedasoflargesize,withaserpent’stail.Usuallyit’sthesymbolofevilasSatan（恶魔撒旦）.“Theolddragon”isreallytherepresentativeofevilandmonster.E.G.“Sallydescribedherbrotherasanolddragon.”（莎莉把她哥哥形容为魔鬼）。Itisalsodescribedas“afierceelderwoman,esp.onewhoallowstoolittlefreedomtoayounglady.（尤指管女孩的，干涉女孩自由的）凶恶的女人，母夜叉。Case2:HanMeiencounteredJanneinMcGill,Canada.HanMeihadnofriendsorrelativesthere,soshevaluedJanneverymuch.ShedecidedtotakeJonneasherbestfriendandgiftedJanneajadependantwhichwasshapedabatasherblessingtohergoodfriend.However,Jonneavoidedseeingherfromthenon.HanMeiwasdepressed.3.1.1.2batBatisunfavorableinEnglishbecauseitisregardedwickedandisalwaysconnectedwithcrimesanddark.asblindasabat(有眼无珠)，HYPERLINK"http://www.birder8.com"www.birder8.comcrazyasabat“神经错乱”。ButinChinese“蝠”and“福”arehomonyms,sointraditionalChineseitmeans“happiness”“luckiness”,representingpeople’sbestwishes.3.1.1.3magpieChinesefavorable“magpie”bringspeople“happyoccasions”asin“鹊桥相会”(loversmeetontheMilkyWay)“成人之美”(helpsb.fulfillhiswish)especiallyref