全球经济一体化要求我国企业适应经济全球化的趋势，融入世界新格局，积极开展对外投资，在海外的市场参与国际竞争，提升竞争力，促进经济的良性发展。本文研究海尔集团的对外投资，是其在全球化背景下自身发展的产物；同样，对海尔的研究更能指导我国其它企业积极开展对外投资，也为我国相关部门制定相应法律法规提供参考意见。在研究海尔集团对外投资上，首先对海尔集团进行了简要的介绍；然后讲述了对外投资现状，主要是营销现状、新模式这两部分；其次剖析了企业对外投资的内在因素和外部原因；再次说明了海尔集团对外投资的低碳供应链整合、品牌盲目拓展和全球化程度不高三大问题；最后突出研究了海尔集团对外投资的经验与启示，在区位、产业选择、投资方式、融资道路、品牌拓展和全球化战略六个方面进行了阐述，以此激励我国企业对外投资事业更好的成长。关键词海尔集团，家电行业，对外投资AbstractTheglobaleconomicintegrationrequirementsofChina'senterprisestoadapttothetrendofeconomicglobalization,intothenewpatternoftheworld,activelycarryoutforeigninvestmentinoverseasmarketstoparticipateininternationalcompetition,enhancecompetitiveness,andpromotethehealthydevelopmentoftheeconomy.Inthispaper,thestudyofHaierGroup'sforeigninvestmentistheproductofitsowndevelopmentunderthebackgroundofglobalization;similarly,researchonHaiercanguideotherenterprisesinChinatoactivelycarryoutforeigninvestment,butalsoprovidesreferenceforChina'srelevantdepartmentsformulatecorrespondinglawsandregulations.InthestudyofHaierGroup'sforeigninvestment,thefirstbriefintroductiontotheHaierGroup;andthendescribedthecurrentsituationofforeigninvestment,mainlymarketingstatus,newmodelsofthesetwoparts;secondlyanalyzestheinternalfactorsandexternalreasonsofHaierGroup'sforeigninvestment;onceagainthattheHaiergroupofforeigninvestmentinthelow-carbonsupplychainintegration,brandblindexpansionandandthedegreeofglobalizationisnothighthreeissues;thelasthighlightoftheHaierGroup'sforeigninvestmentexperienceandinspiration,location,industryselection,investment,financing,Branddevelopmentandglobalizationstrategysixaspectswereelaborated,inordertoencourageChina'sforeigninvestmententerprisestobettergrowth.KeywordsHaiergroup,householdapplianceindustry,foreigninvestmen目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc493001858"1研究背景及意义PAGEREF_Toc493001858\h1HYPERLINK\l"_Toc493001859"PAGEREF_Toc493001859\h1HYPERLINK\l"_Toc493001860"PAGEREF_Toc493001860\h1HYPERLINK\l"_Toc493001861"2文献回顾及理论基础PAGEREF_Toc493001861\h1HYPERLINK\l"_