2010AGiftgivingproventobevaluable.B.MemoriesfromgiftgivingC.MomentsandeventsforgiftgivingD.VariousfunctionsofgiftgivingE.GiftgivingasawastefulpracticeF.Giftgivingasatwo-waysocialactivityGiftGiving61.Therearemanyoccasions（场合）forgivinggiftsinmodernindustrializedsocieties;birthdays,namingceremonies,weddings,anniversaries,NewYear,Itiscommontogivegiftsonmanyofthesecelebrationsinwesterncultures.Inaddition,specialevents,suchasone’sfirstdayofschoolorgraduationfromuniversity,oftenrequiregiftfiving.62.Whatishappeningwhenwegivegifts?Mostimportant,weareexchanginggifts.Ifsomeonegivesmeagiftformybirthday,IknowthatIamusuallyexpectedtogiveoneonhisorhernextbirthday.Agiftbuildsuporconfirmsasocialobligation（义务）.63.Giftstightenpersonalrelationshipsandprovideameansofcommunicationbetweenlovedones.Peoplesaythatagiftletstherecipient（接受者）knowwearethinkingofthem,andthatwewanttomaketheperson“feelspecial.”Wewantpeopletofeelwanted,tofeelpartofoursocialorfamilygroup.Wegivepresentstosay“I’msorry.”Sometimesitisdifficultforustofindapresentthatsomeonewilllike.Sometimeswegivethingsthatwelikeorwouldfrrlcomfortablewith.Inallthesecases,thegiftsaresendingoutmessages－oftenveryexpressiveones.64.Peopletendtotalkaboutpresentsinafairlylovingway.Awomanwhosemotherhaddiedyearsagodescribedthemanygiftsaroundherhouse.Theseweregiftsthathermotherhadgivenherovertheyears:“Iappreciatethese,andtheymeansomethingtome,”thewomansaid,“becauseIremembertheoccasionstheyweregivenon,andthattheywerefrommymother,andtherelationshipwe’vehad.”Thegiftsremainandkeeptherelationshipaliveinmind.Thiswomanfeltthesamewayaboutthegiftsshegavetoothers.Shehopedthattherecipientswouldlookatheregiftsinyearstocomeand65.Emotions(情感)likethesesuggestthatapositivespiritstillliesbehindgiftgiving.TheyprovethattheanthropologistClaudeLevi-Strausswaswrongtosaythatmodernwesterngiftgivingishighlywasteful.StudiesinCanadaandelsewherehavealsoshownthatthisisnotthecase.Eachgiftisuniqueevenifsomanyaregiven.Theemotionalbenefitforthosewhoexchange