PAGEPAGE7东北财经大学津桥商学院本科毕业论文互联网对传统公关传播运作方式的影响作者系别专业年级学号指导教师答辩日期成绩内容摘要随着经济全球化的进程不断加快，传统的公关传播方式已经无法满足企业发展的需要，加之网络技术的不断发展及普及，使得网络公关传播走入了人们的视线。本人认为，随着网络技术的日新月异，各大企业的将会改变传统的公关方式，更加重视网络公关，。本文主要通过分析互联网对于传统公关传播方式的的积极影响与消极影响，提出了互联网时代下的新型公关传播运作方，并对其发展提出了相应的建议，旨在通过本文能让读者对于传统公关传播方式以及互联网时代下的新兴公关传播方式有一个清晰的认识。摘要总的来说写的不错，就是字数有点少，再加点字。关键词：互联网、公关传播、互联网公关、传统公关Abstract英文摘要等中文摘要改完也要记得更新。Withtheacceleratingprocessofeconomicglobalization,traditionalwayofcommunicationshasbeenunabletomeettheneedsofenterprisedevelopment,coupledwiththecontinuousdevelopmentofnetworktechnologyandpopularization,networkcommunicationsintothelineofsightofpeople.Ithink,withtheprogressofnetworktechnology,thecompanieswillchangethetraditionalwayofpr,paymoreattentiontonetworkpublicrelations,thispapermainlythroughtheanalysisofInternetdisseminationwayfortraditionalprpositiveinfluenceandnegativeinfluence,proposedthenewcommunicationsoperationpartyundertheageoftheInternet,andputsforwardcorrespondingSuggestionsonitsdevelopment,throughthispapercanmakereadersforthetraditionalpublicrelationsdisseminationwayandthewayofemergingcommunicationsundertheageoftheInternethaveaclearunderstanding.Keywords:Internet,communications,theInternetpublicrelations，traditionalpublicrelation目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc445836628"一、绪论PAGEREF_Toc445836628\h1HYPERLINK\l"_Toc445836629"（一）研究背景PAGEREF_Toc445836629\h1HYPERLINK\l"_Toc445836630"（二）研究目的PAGEREF_Toc445836630\h1HYPERLINK\l"_Toc445836631"（三）研究意义PAGEREF_Toc445836631\h1HYPERLINK\l"_Toc445836632"二、新相关理论概述PAGEREF_Toc445836632\h1HYPERLINK\l"_Toc445836633"（一）公关关系的概念PAGEREF_Toc445836633\h1HYPERLINK\l"_Toc445836634"（二）公关关系的基本特征PAGEREF_Toc445836634\h2HYPERLINK\l"_Toc445836635"（三）公关关系的职能PAGEREF_Toc445836635\h2HYPERLINK\l"_Toc445836636"三、互联网时代下的传统公关传播运作方式PAGEREF_Toc445836636\h3HYPERLINK\l"_Toc445836637"（一）传统的公关传播运作方式PAGEREF_Toc445836637\h3HYPERLINK\l"_Toc445836638"