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Apple苹果产品介绍.ppt

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AppleComputersOutlineHistory1976-1978History1978History1979-1981History1982-1985History1986-1990History1991-1995AsofJanuary2005ApplehasintroducedtheMiniMacandtheiPodShuffle.TheAppleMiniMacisacompactdesktopcomputer.Itis2inchestallandweights2.9lbs.TheMiniMacstartsat$499andcomesstandardwithiChatAVdesktopvideoconferencing,Mail,AddressBook,QuickTime®,iSync,andaDVDPlayer.iPodShuffleMacOSXTigerAppleintheMarket(asof4/22/05)VisionStatement(proposed)MissionStatement(actual)TheApplecommitmenttoexcellenceisitsmissiontoprovidecomputersandservice(2)forpeople(1)thatmeetthehigheststandardsofvalueandreliability.Appleisoneofleadersinthecomputerindustryandmakesthebest-sellingcomputersintheworld(7)(3).Appleprovidesthehighestlevelofqualityandvalueforourcustomers.Thosearetimelessfundamentals.Wealsoapplyinnovativetechnologytoourcorebusiness(4)todifferentiateourselvesandmakeourproductsirresistibletoourcustomers,beneficialtosociety,andprofitabletoourcompany(5).Westrivetoprovideadditionalopportunitiesforgrowthandenrichmentofcompanypersonnelwhilemaintainingaworkenvironmentforallemployees(9)thatencouragespersonalcommitmentandparticipationinsupportofachievingexcellence.Wearecommittedtobeingagoodcorporatecitizen,andbeingopenlyhonestwithallofourstakeholders(6).Wesupportactivitiesthathelptobuildcommonunderstanding,enhanceexcellence,andenablepeopletoimprovetheirlivesandreinforcetheircommitmenttosociety(8).ExternalAuditCPM–CompetitiveProfileMatrixExternalFactorEvaluation(EFE)MatrixExternalSummaryInternalAuditInternalFactorEvaluation(IFE)MatrixFinancialRatioAnalysis(March2004)GrowthRates%EBITD-5YrAvgNetWorthAnalysisInternalSummarySWOTMatrixSPACEMatrixGrandStrategyMatrixTheInternal-External(IE)MatrixAlternativeStrategiesQSPMKeyExternalFactorsWeightRecommendationsCostofRecommendationsEPS/EBITAnalysisObjectivesandGoalsAppleintheNews