PAGEII出口贸易中的商标保护问题研究摘要在二十一世纪的今天，知识产权已经成为全球化背景下企业竞争的制高点，商标权的保护也是知识产权保护领域的重要组成部分。随着我国加入世界贸易组织，国际商品和服务流通也越来越广泛，企业可能面对的竞争买家来自国内外，目前一些企业已经认识到商标的重要性，并且能够正确使用商标战略和战术发展生产，参与国内外竞争，并在国际市场逐渐赢得了一席之地。然而，在中国发布了几部知识产权法律之后的这相当长的一段时间里，许多人都在关注出口贸易的商标保护，但是仍然还是远远低于其他知识产权的保护。正是因为这种认识上的不足导致我国的企业在国外注册商标的不多，有国际知名品牌的数量很少。和一些知名品牌和外国企业或个人经常和其他人的恶意抢注，极大地阻碍了我国企业开拓国际市场的步伐。我国企业应该进一步了解了商标和了解商标法，制定正确的品牌战略，加强自己在国内与国外竞争能力，进一步加强出口贸易中的商标保护。关键字：出口贸易；商标；马德里；国际商标体系AbstractIntwenty-firstCenturytoday,intellectualpropertyhasbecomethecommandingheightsofbusinesscompetitionunderthebackgroundofglobalization,theprotectionoftrademarkrightisalsothefieldofintellectualpropertyprotectionisanimportantpartof.WithChina'saccessiontotheworldtradeorganization,theinternationalflowofgoodsandservicesarebecomingmoreandmoreextensive,theenterprisewillfacecompetitionfromhomeandabroad,someenterpriseshaverealizedtheimportanceoftrademark,andcorrectuseofbrandstrategyandtacticstodevelopproduction,participateindomesticcompetitionintheinternationalmarket,andgraduallywonaspaceforoneperson.However,inChinareleasedafewintellectualpropertylawafterthequitelongperiodoftime,manypeopleareconcernedabouttheexporttradeoftrademarkprotection,butstillmuchlowerthanthoseofotherintellectualpropertyprotection.Itisbecauseofthislackofknowledgeleadtotheenterpriseinourcountryandforeignregisteredtrademarksisnotmuch,thereareanumberofinternationallyfamousbrandsoflittle.Andsomewell-knownbrandsandforeignenterprisesorindividualsfrequentlyandotherpeople'smaliciouscybersquatting,greatlyblockupChina'senterprisestodeveloptheinternationalmarketpace.China'senterprisesshouldfurtherunderstandthetrademarkandtrademarklaw,formulaterightbrandstrategy,strengthentheirabilityofcompetitionathomeandabroad,tofurtherstrengthentheexporttradeofthetrademarkprotection.Keywords:exporttrade;trademark;Madridinternationaltrademarksystem;目录TOC\o"1-3"\h\uHYPERLINK\l_Toc20865摘要PAGEREF_Toc20865IHYPERLINK\l_Toc2912AbstractPAGEREF_Toc2912IIHYP