摘要中国对虾也称东方对虾，主要由人工养殖。由于新型冠状病毒肺炎的突然爆发，全国采取最严封锁策略，人们只能通过线上渠道购买生活物资，为了解宁德地区线上线下对虾销售情况，本研究采取问卷调查的方式随机发送900份问卷调查问卷，每天发送三十份，对于宁德市居民进行调研，共收获838份报告，其中有效问卷768份。调研结果表明，线上购买平台对虾价格对比线下存在明显优势；同时，线上由于食品相关安全参数的透明度更高，使得人们对线上购买的对虾安全性更加信任；从加工方面看，人们更愿意购买精加工产品；再者，线上产品更加多样化的选择、人性化的售后服务及便利的运输也成为人们选择线上购物的主要原因。基于以上调研分析，本研究认为疫情期线上购买形式的转变，反而促进了线上购物趋势的到来，而未来，我们的对虾经营者应更多地从消费者的角度出发，研发更多形式多样、物美价廉的产品，且应更加重视售后体验等环节。关键词：新型冠状病毒肺炎；消费者；经营者；中国对虾；问卷调查AbstractChineseprawns,alsocalledorientalprawns,aremainlyfarmed.DuetothesuddenoutbreakoftheCOVID-19,thecountryadoptedthestrictestblockadestrategy.Peoplecanonlypurchaselivingmaterialsthroughonlinechannels.InordertounderstandtheonlineandofflineChineseprawnssalesinNingde,thisstudytookaquestionnairetorandomlysend900questionnaires,thirtyquestionnairesaresenteveryday.Atotalof838reportshavebeensurveyedamongresidentsinNingdeCity,ofwhich768arevalidquestionnaires.ThesurveyresultsshowthatthepriceofChineseprawnsontheonlinepurchasingplatformhasaclearadvantageovertheoffline;atthesametime,duetothehighertransparencyoffood-relatedsafetyparametersonline,peoplehavemoreconfidenceinthesafetyofChineseprawnspurchasedonline;Peoplearealsomorewillingtobuyfinishedproducts;moreover,morediversifiedchoicesofonlineproducts,humanizedafter-salesserviceandconvenienttransportationhavealsobecomethemainreasonsforpeopletochooseonlineshopping.Basedontheaboveresearchandanalysis,thisstudybelievesthatthechangeintheonlinepurchaseformduringtheCOVID-19haspromotedthearrivalofonlineshoppingtrends.Inthefuture,ourshrimpoperatorsshoulddevelopmoreformsfromtheperspectiveofconsumers.Diversified,high-qualityandinexpensiveproducts,andmoreattentionshouldbepaidtoafter-salesexperienceandotheraspects.Keywords:COVID-19,consumers,operators,Chinaprawn,questionnairesurvey.目录TOC\o"1-3"\h\z\uHYPERLINK\l_Toc171731引言PAGEREF_Toc171731HYPERLINK\l_Toc160061.1选题背景及意义PAGEREF_Toc160061HYPERLINK\l_Toc47761.1.1背景PAGEREF_Toc47761HYPERLINK\l_Toc48811.2中国对虾国内外的研究现状PA