郑州航空工业管理学院毕业论文（设计）2015届市场营销专业1502082班级题目互联网环境下青稞互助营销策略存在的问题及对策姓名丁驰展学号150208204指导教师惠琳职称副教授二0一九年5月5摘要进入到21世纪我国各行各业都取得了巨大的成就。当今是互联网的信息时代,面对不断改变的市场环境,商业企业传统的市场营销策略已经不能适应发展的需要。青海互助公司是一家集生产、加工、销售为一体的白酒企业，在当地具有极高的知名度和美誉度。一直以来企业主要依靠传统的销售模式。随着互联网时代的到来，白酒行业竞争也日趋激烈，仅仅依靠以往传统的营销模式已经严重影响企业的进一步发展，必须顺应时代发展的趋势，在互联网大环境中积极的进行营销推广。在互联网大环境下营销模式一种新型的营销模式，它引领现阶段企业营销模式的转变，并成为了实现白酒产业红利的重要途径。互联网环境下的营销策略具有成本低、传播范围广、效果显著等优势。本文主要通过对青海互助公司营销现状进行分析，发现青海互助公司销售中存在的问题，并结合企业自身的优势，为青稞互助公司的进一步发展提出营销推广策略。关键词互联网环境；营销问题；营销策略AbstractEnteringthe21stcentury,Chinahasmadegreatachievementsinallwalksoflife.TodayistheinformationageoftheInternet.Facingthechangingmarketenvironment,thetraditionalmarketingstrategiesofcommercialenterprisescannolongermeettheneedsofdevelopment.QinghaiMutualAidCo.,Ltd.isawhitewineenterprisewhichintegratesproduction,processingandsales.Ithasahighreputationandreputationinthelocalarea.Foralongtime,enterprisesmainlyrelyonthetraditionalsalesmodel.WiththeadventoftheInternetera,competitioninliquorindustryhasbecomeincreasinglyfierce.Relyingsolelyonthetraditionalmarketingmodelhasseriouslyaffectedthefurtherdevelopmentofenterprises.WemustcomplywiththetrendofthetimesandactivelypromotemarketingintheInternetenvironment.UndertheInternetenvironment,marketingmodeisanewmarketingmode,whichleadsthetransformationofenterprisemarketingmodeatthepresentstage,andbecomesanimportantwaytorealizethedividendofliquorindustry.ThemarketingstrategyundertheInternetenvironmenthastheadvantagesoflowcost,widerangeofdisseminationandremarkableeffect.Inthispaper,throughtheanalysisofthemarketingstatusofQinghaiMutualAidCompany,wefoundtheproblemsinthesalesofQinghaiMutualAidCompany,andcombinedwiththeadvantagesoftheenterpriseitself,putforwardmarketingpromotionstrategiesforthefurtherdevelopmentofHighlandBarleyMutualAidCompany.KeywordInternetEnvironment;MarketingProblems;MarketingStrategies目录HYPERLINK\l_Toc22876_WPSOffice_Level2引言1HYPERLINK\l_Toc6632_WPSOffice_Level1一、相关理论概述1HYPERLINK\l_Toc28005_W