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编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第PAGE8页共NUMPAGES8页第PAGE\*MERGEFORMAT8页共NUMPAGES\*MERGEFORMAT8页InternationalMarketing:AnIntroductionOutcome1,2TheOutlookofPKElectricsCandidateName:XiongFengGradeandClass:Business4Returndate:21/06/2011Introduction:Thereportwillanalyzethings;includingPKElectricfactoryinvolvestheknowledgeandskillsoftheinternationalmarketing.PKelectricwasfoundedin1987Ningbo,Zhejiangprovince,China.Thisisacountrysuppliers’scopeofsupplyincludes:cableextensively,socks,switch,andelectrical,lightfittings.TheaimistoprovideareportthatwillexplainandidentifywhyPKelectrictoentertheinternationalmarket.KnowwhatinformationsourcetohelpPKelectricfactoryselectappropriateinternationalmarketentry.Thereportdescribesentertheinternationalmarketopportunitiesandrisks.Explaintheprocessandmode,namelythePKwillusechosenmarketaccess,andwhatawaytoenterthemarketwillbethemostsuitableforPKelectricproducts.WhyPKelectricisconsideringenteringinternationalmarkets?First,alongwiththedevelopmentofthedomesticmarketeconomy,similarproductcompetitionbetweenmorefierce，domesticmarketriskincrease，theenterpriseneedtoexpandmarket.And,PKElectricsoverthelasttwoyearstherateofgrowthhasbeguntodeclinewithsalesrising5%andprofitsby2%lastyear.PKElectricsindomesticdemandmarketwithoutapparentgrowthprospectsAtthesametime,December2001thechinajoiningtheWorldTradeOrganization.FortheChineseenterprisestoentertheworldmarkethastheinternationalinstitutionalsafeguard.TwosourcesofinformationPKshouldaccessbeforetodecidingwhichinternationalmarketstoenter.InPKdecidedtoentertheinternationalmarket,itwillmakesomeinformationsuchastheinternationaltradeenvironment,clear,governmentpolicy,thesituationofthecountrydevelopment,etc.TherearesomeinternationalsystemtoprovidesomeinformationsourcessuchastheWTO,foreigninvestmentconsultingservices,theinternationaltradecentre(ITC),theAsiansourceonline,theassociationofsoutheastAsiannations(asana),andsoon.PKcanobtaintheprimarydatabyusingthemethodofinterviewingc
