安徽理工大学毕业论文PAGEPAGEi本科毕业论文低碳经济与绿色营销LowCarbonEconomyandGreenMarketing学院（部）：经济与管理学院专业班级：营销06-3班学生姓名：周高潮指导教师：丁微助教二Ｏ一Ｏ年六月五日低碳经济与绿色营销摘要“低碳”已经成为当今世界应对经济发展与生态环境保护的共同声音,低碳经济正逐渐成为一种经济发展的新模式。低碳经济,就是以低能耗、低污染为基础的绿色经济。低碳经济的发展模式使消费者更加倾向于适度、无污染、保护环境的消费，绿色需求在世界范围内已经或正被逐渐唤起，从根本上讲，是绿色需求决定了绿色营销的产生、规模、运作模式和发展趋势。绿色营销是企业在以满足消费者需要、维护人类生存环境的基础上，为实现自身利润目标及其它目标进行的一系列经营活动。它兼顾企业利益、消费者需求和社会发展，协调了三者之间的关系，必将成为低碳经济发展模式的营销主流。关键词：低碳经济，绿色营销，营销策略，绿色服务LOWCARBONECONOMYANDGREENMARKETINGABSTRACT"LowCarbon"hasbecometheworld'sresponsetoeconomicdevelopmentandthecommonvoiceofecologicalandenvironmentalprotection.Low-carboneconomyisgraduallybecominganewmodelofeconomicdevelopment.Basedonlowpowerconsumptionandpollution,low-carboneconomyisgreeneconomy.Thedevelopmentmodeloflow-carboneconomyinclinesconsumerstochoosemoderate,non-polluting,environment-protectingconsumption.Demandsforthegreenhavebeenorarebeingraisedaroundtheworld.Fundamentallyspeaking,itisthedemandforthegreendecidesthegeneration,thesize,themode,theoperationandthedevelopmenttrendofgreenmarketing.Greenmarketinginvolvesaseriesofbusinessactivitieswhichaimsatcompanies’profittargetsandothergoals.However,atthesametime,itsetsmeetingconsumers’needsandmaintainingthesurvivalenvironmentofhumanbeingsasthebasisoftheidea.Itbalancesinterestsofenterprises,consumers’demandsandsocialdevelopment.Bycoordinatingtherelationshipbetweenthesethreeaspects,Greenmarketingwillcertainlybecomethemainstreamofthemodeloflow-carboneconomy.KEYWORDS：Low-carboneconomy；Greenmarketing；Marketingstrategies;GreenServices目录摘要(中文)…………………………………………………………………………Ⅰ摘要(外文)…………………………………………………………………………Ⅱ绪论……………………………………………………………………………………11低碳经济概述……………………………………………………………………11.1低碳经济的涵义………………………………………………………………11.2低碳经济对消费的影响……………………………………………………22绿色营销概述………………………………………………………………………32.1绿色营销的概念……………………………………………………………32.2绿色营销的作用……………………………………………………………32.2.1实施绿色营销可以促进资源合理配置………………………………32.2.2有利于企业占领市场和扩大市场销路………………………………32.2.3绿