家电行业调研报告TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc122441541"概述PAGEREF_Toc122441541\h3HYPERLINK\l"_Toc122441542"行业状况PAGEREF_Toc122441542\h3HYPERLINK\l"_Toc122441543"2.1行业总体状况PAGEREF_Toc122441543\h3HYPERLINK\l"_Toc122441544"2.1.1小家电分类PAGEREF_Toc122441544\h3HYPERLINK\l"_Toc122441545"2.1.2小家电行业宏观环境特点PAGEREF_Toc122441545\h4HYPERLINK\l"_Toc122441546"2.1.3家电行业的特点PAGEREF_Toc122441546\h8HYPERLINK\l"_Toc122441547"2.1.4我国家电企业2003年出口状况PAGEREF_Toc122441547\h9HYPERLINK\l"_Toc122441548"2.2小家电行业分析PAGEREF_Toc122441548\h15HYPERLINK\l"_Toc122441549"2.2.1国内外主要生产厂商及其竞争格局PAGEREF_Toc122441549\h15HYPERLINK\l"_Toc122441550"2.2.2小家电市场格局PAGEREF_Toc122441550\h24HYPERLINK\l"_Toc122441551"2.2.3小家电如何应对国外政策风险PAGEREF_Toc122441551\h27HYPERLINK\l"_Toc122441552"2.3厨房小家电研究PAGEREF_Toc122441552\h29HYPERLINK\l"_Toc122441553"2.3.1厨房小家电缺乏绝对的市场领导者PAGEREF_Toc122441553\h29HYPERLINK\l"_Toc122441554"2.3.2大量的资金和资源资本汇聚到厨房小家电领域PAGEREF_Toc122441554\h32HYPERLINK\l"_Toc122441555"2.3.2厨房小家电的竞争趋向PAGEREF_Toc122441555\h36HYPERLINK\l"_Toc122441556"灿坤集团研究报告PAGEREF_Toc122441556\h42HYPERLINK\l"_Toc122441557"前言PAGEREF_Toc122441557\h42HYPERLINK\l"_Toc122441558"3.1全球化路线下的发展战略选择PAGEREF_Toc122441558\h43HYPERLINK\l"_Toc122441559"3.1.1集团内部的全球范围整合：全球比较优势集于一身PAGEREF_Toc122441559\h43HYPERLINK\l"_Toc122441560"3.1.2外部资源转化为集团优势PAGEREF_Toc122441560\h44HYPERLINK\l"_Toc122441561"3.1.3品牌战略的改弦更张PAGEREF_Toc122441561\h44HYPERLINK\l"_Toc122441562"3.1.4全球化战略定位：PAGEREF_Toc122441562\h46HYPERLINK\l"_Toc122441563"3.2垂直架构与集权式管理PAGEREF_Toc122441563\h46HYPERLINK\l"_Toc122441564"3.2.1垂直性组织结构PAGEREF_Toc122441564\h46HYPERLINK\l"_Toc122441565"3.3.2差异化PAGEREF_Toc122441565\h50HYPERLINK\l"_Toc122441566"3.3.3一切服从于核心竞争力PAGEREF_Toc122441566\h50HYPERLINK\l"_Toc122441567"3.3.4核心竞争力与多元化扩张PAGEREF_Toc122441567\h51HYPERLINK\l"_Toc122441568"3.4财务状态与特征PAGEREF_To