目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc470605128"1绪论PAGEREF_Toc470605128\h1HYPERLINK\l"_Toc470605129"1.1研究背景和研究意义PAGEREF_Toc470605129\h1HYPERLINK\l"_Toc470605130"1.1.1研究背景PAGEREF_Toc470605130\h1HYPERLINK\l"_Toc470605131"1.1.2研究意义PAGEREF_Toc470605131\h1HYPERLINK\l"_Toc470605132"1.2研究内容PAGEREF_Toc470605132\h2HYPERLINK\l"_Toc470605133"1.3文献综述PAGEREF_Toc470605133\h2HYPERLINK\l"_Toc470605134"1.3.1国内相关研究综述PAGEREF_Toc470605134\h2HYPERLINK\l"_Toc470605135"1.3.2国外相关研究综述PAGEREF_Toc470605135\h5HYPERLINK\l"_Toc470605136"2老年旅游者消费行为的概述PAGEREF_Toc470605136\h6HYPERLINK\l"_Toc470605137"2.1老年旅游消费市场现状PAGEREF_Toc470605137\h6HYPERLINK\l"_Toc470605138"2.2老年人旅游消费行为的一般特征PAGEREF_Toc470605138\h7HYPERLINK\l"_Toc470605139"2.2.1老年旅游消费心理特征PAGEREF_Toc470605139\h7HYPERLINK\l"_Toc470605140"2.2.2老年旅游消费需求特征PAGEREF_Toc470605140\h7HYPERLINK\l"_Toc470605141"2.2.3老年旅游消费行为特征PAGEREF_Toc470605141\h8HYPERLINK\l"_Toc470605142"3问卷调研过程与样本分析PAGEREF_Toc470605142\h8HYPERLINK\l"_Toc470605143"3.1调查对象与方法PAGEREF_Toc470605143\h8HYPERLINK\l"_Toc470605144"3.2研究变量的选择与量化PAGEREF_Toc470605144\h8HYPERLINK\l"_Toc470605145"3.3样本基本概况PAGEREF_Toc470605145\h9HYPERLINK\l"_Toc470605146"4S旅游度假区老年旅游消费者行为的特征分析PAGEREF_Toc470605146\h11HYPERLINK\l"_Toc470605147"4.1老年消费者的总体出游意愿分析PAGEREF_Toc470605147\h11HYPERLINK\l"_Toc470605148"4.2老年消费者信息获取渠道和出游决策对象的分析PAGEREF_Toc470605148\h11HYPERLINK\l"_Toc470605149"4.3老年旅游消费者对于旅游因素的重视程度分析PAGEREF_Toc470605149\h13HYPERLINK\l"_Toc470605150"5S度假区老年旅游消费者行为的影响因素分析PAGEREF_Toc470605150\h15HYPERLINK\l"_Toc470605151"5.1旅游需求因素的重要程度对老年消费者出游意愿的影响分析PAGEREF_Toc470605151\h15HYPERLINK\l"_Toc470605152"5.1.1出游距离远近的重要程度与出游意愿的相关分析PAGEREF_Toc470605152\h15HYPERLINK\l"_Toc470605153"5.1.2合理价格的重要程度与出游意愿的相关分析PAGEREF_Toc470605153\h16HYPERLINK\l"_Toc470605154"5.1.3特殊风味餐饮的重要程度与出游意愿的相关分析PAGEREF_Toc470605154\h16HYPERLINK\l"_T