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CompanyskillStrengthWeaknessClosetoairportand1kmtoautobahn(GoldenArch),restaurantOpeningtime24HMatureexperienceandpracticeinrestaurantindustry,overtheworldCheapprice,CleanenvironmentandFastFriendlyserviceGoodrelationshipwithlocalMcDonaldStockhelpthemselvesgetinvestmentfordevelopingSwissFlexibletomanagehotelfromempowerbyheadquartersRestaurantseparatedfromhotel,onlyhotelguestscouldentrebuildingGoodlocation1KmtoAirandclosetoZurichMesseRoomcleanlinessasfirstCustom-madetrolleytohandlingluggageefficiencySimilarservicestandardseasytotraining/selectingfromemployeepool(motivationaljobrotation)GuestsSelfCheckinComfortablebedsanduniquedesignFavorablebrandimageinpublicGoodtechnicalequipmentsBrandalwaysCheapandhumblesymbolinpublicmindsHotelinSwissBrandrelativetosampleandcheapsymbolLesskindsoffoodinhotel.Toosample.LackofhospitalityexperienceTheglassofshowerisclaustrophobicwhichlackofprivacyRoomFloortooharduncomfortableDownstairsbehindlobbyiscoldandunwelcomingNottherightastrosphereinsomepartsofhotels(barHotelisrelativelyisolated,lackofurbanlocationanddiscomfortNegativeserviceattitude,notprofessionalservicePricetoohigh,butlowquality,notequaltovalueofhotelUnabletohostlargerconferences,LackofActivityprogramsoutofhotel.CustomerneedsCollaboratorCompetitorCheapandfastwaytogetFastfood,FastserviceAutomaticC/IArightastrosphereineveryareasofhotel(Lobby-welcoming)Complete&advancedigitalequipmentsandcomfortableroom(Bed,Floor)Activityprogramsoutofhotel.SuchasurbanlocationHotelisnotonlyneedcomfortablenotalsosafetyRoomserviceandhotfoodduringmidnight&morningAirlineneedsRoomsfortheircrewsandforlayovers(100CHFforlayovers)Long-termrelationshipsbetweenindividualhotelsandcrewsCaptainsandco-pilots’roomwillbebetterAcertainlevelofdiningoptionsLongdistancetransportation(Bus),hotelshouldclosetoautobahnBusinessTravelersLargecompanytheyneedahigh-volumecontractswithcertainhotelchainSmalltomediumsizesmeetingandconferenceroomwillbeneededinexhibitiontimeCorporateHeadq