PAGEPAGE11毕业论文浅析服装品牌的网络营销策略——以妖精的口袋为例系别：专业：姓名：学号：指导教师姓名、职称：完成日期2016年1月16日浅析服装品牌的网络营销策略——以妖精的口袋为例摘要伴随着互联网的发展，服装产业也在进行着自身的营销转变。服装营销在发展上更多的是采用网络营销的策略，使其拥有了更加广阔的市场。不过服装品牌在进行自身网络营销的同时还具有着更大的市场空间，还需要服装产业在网络营销上能够有更加深入的认识。本文就以妖精的口袋为例，从它的含义与特点出发，分析了它在网络营销上所取得的一些成绩，并且就目前的整个服装网络营销的前景下来进一步分析了妖精的口袋今后在网络营销上的发展防线，以促进妖精的口袋在网络营销上的规范化与创新发展。关键词：服装品牌；网络营销；策略；妖精的口袋Thenetworkmarketingstrategyofclothingbrandisanalysedtothedemonpocket,forexampleAbstractWiththedevelopmentoftheInternet,theapparelindustryisworkingontheirownmarketingtransformation.Clothingmarketingonthedevelopmentofmoreistousethenetworkmarketingstrategy,makeithaveabroadermarket.Butclothingbrandsintheirownnetworkmarketingalsohasabiggermarketspace,alsoneedtoclothingindustryonthenetworkmarketingcanhavemorein-depthunderstanding.Inthispaper,thegoblinpocket,forexample,fromthemeaningandcharacteristics,analysesitsonthenetworkmarketinghasmadesomeachievements,andnowthewholeclothingnetworkmarketingprospectsdownfurtheranalyzedthegoblinspocketsinthefutureinthedevelopmentofnetworkmarketing,topromotethestandardizationofthegoblinpocketsonthenetworkmarketingandinnovationdevelopment.Keywords:clothingbrand;Thenetworkmarketing;Strategy;Thedemon'spocket目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc438998245"前言PAGEREF_Toc438998245\h1HYPERLINK\l"_Toc438998246"一、妖精的口袋概述PAGEREF_Toc438998246\h2HYPERLINK\l"_Toc438998247"（一）妖精的口袋的简介PAGEREF_Toc438998247\h2HYPERLINK\l"_Toc438998248"（二）妖精的口袋的设计理念PAGEREF_Toc438998248\h2HYPERLINK\l"_Toc438998249"（三）妖精的口袋的品牌含义PAGEREF_Toc438998249\h2HYPERLINK\l"_Toc438998250"二、妖精的口袋的网络营销优势PAGEREF_Toc438998250\h3HYPERLINK\l"_Toc438998251"（一）运营成本低，回报率较高PAGEREF_Toc438998251\h3HYPERLINK\l"_Toc438998252"（二）能够满足个性化的需求PAGEREF_Toc438998252\h4HYPERLINK\l"_Toc438998253"（三）普及面广，销售及时PAGEREF_Toc438998253\h4HYPERLINK\l"_Toc438998254"（四）促销活动多，更加实惠PAGEREF_Toc438998254\h5HYPERLINK\l"_Toc438998255"三、妖精的口袋网络营